Sales Effectiveness

Four Reasons to Use Testimonials in Sales

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November 27, 2017
Four Reasons to Use Testimonials in Sales

Tweet Today, 92% of consumers incorporate product and service reviews into their online purchase decision1. Positive reviews are a critical component of an organization’s branding and marketing strategies because they instill trust and loyalty. Since third party reviews are so very effective, it’s difficult to imagine why many sales people don’t leverage them when selling...
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Six Reasons Sales Aren’t Scary

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July 12, 2017
Six Reasons Sales Aren’t Scary

Tweet Many people shy away from sales because they fear confrontation; making a mistake; cold-calling and other rationales. Here are six reasons sales roles simply aren’t scary. Sales start everything. Henry Ford famously said, “Nothing happens until someone sells something,” because at the heart of every enterprise is the revenue-generating engine of sales. Appliances...
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